Logan Paul is a social media mega star. Ranging from his podcast Impaulsive, his WWE career, Youtube and Instagram videos, and most recently, getting into the food and beverage industry with Prime branded energy and hydration drinks.
The influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine. Logan Paul is partnered with fellow social media star/aspiring Boxer, KSI.
On Sunday, Senator Charles Schumer called on the Food and Drug Administration to investigate PRIME, that has become something of an obsession among the influencers’ legions of young followers.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy—it’s a beverage,” said Schumer, a Democrat from New York. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”
Backed by two of YouTube’s best known stars, PRIME was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets.
Advertising itself as zero sugar and vegan, the neon-colored cans are among a growing number of energy drinks with elevated levels of caffeine; in PRIME’s case, 200 milligrams per 12 ounces, equivalent to about half a dozen Coke cans or nearly two Red Bulls.
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” he wrote. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
This is going to be like when they regulated Four Lokos, or the popular preworkout, Jack3d. Boooooooo.
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